When the BBC is under pressure to cut costs, and various departments have been making people redundant in recent years, itвЂ™ll be difficult to explain away an expense like this, for such an inconsequential change. And because of its close resemblance to the current logo, comparisons will always be made вЂ“ generally unfavourable one would think. The new blocks lack the class, gravitas and timeless quality of the current logo. Unlike 1997, though, IвЂ™m struggling to think of a justifiable defence for the rollout of this new logo. You can read more about that in our February article.ДЄny time the BBC spends money on something like this, the reaction in the press is usually (predictably) intensely negative. In 1997, there was a reasonably solid business case for the redesign of the masterbrand, implemented by Martin Lambie-Nairn. I doubt the arguments would convince most people. That said, the agency responsible for producing the updated logo will undoubtedly have produced many slides explaining why this change is necessary and why it will succeed where the current logo has failed. It just looks like a badly executed mock-up of the current logo. It will be seen as change for changeвЂ™s sake. This new blocks logo doesnвЂ™t appear to be solving any obvious problem. PICTURED: the new BBC logo (left) and the existing BBC logo (right). But does the new logo merely look like a poor imitation of the existing one? WeвЂ™ve included a comparison of the new and existing logos below. The gaps between the blocks have also been widened. The updated logo uses smaller lettering, in the BBC Reith font. The designers have changed the font used for the lettering. So, what does the new BBC logo look like? Well, somewhat bizarrely, itвЂ™s been on display for all to see since late last year on the BBC Select website. Channel and service brands are also being updated, including big hitters such as BBC News, BBC Sport and BBC One.Д®xternal agencies have been involved in many of the projects, some of which are already complete. The scope of the branding review goes well beyond the main BBC logo however. As we first reported back in February, the BBC has been reviewing the design and usage of its masterbrand logo вЂ“ the world-famous BBC blocks.

Bbc news logo